You need a blog post to publish on your blog and suddenly you realise the importance of learning how to write an article for this purpose. Remember, this is not your high-school research article; it is for your blog and you want to focus on how to get your blog noticed by people and search engines. You may consider publishing information about mental health, weight loss, healthy food, health insurance or maybe fitness; but where do you start?
People are interested in reading about health news, healthy food, fitness or maybe health tips. Why?
Because this information in health articles has the ability to transform their lives!
So, if you are ready to play your role in transforming the lives of your readers, you have made a wise choice by starting a health blog. All you need to do is to publish high quality content that really enriches others' lives.
Let’s start with our first lesson about writing health articles for your health blog. But before we do, let me ask you a simple question!
“ Why are you reading this? “
A common answer would be “I am reading this because I want to learn about writing for my health blog, which is content-hungry”.
But, I am afraid, your answer is wrong!
Whats the correct answer then?
Correct answer: The only reason you are reading this is because I have managed to cast my spell through your search engine all the way to your computer, and now you are spell-bound to read till the end of this sentence, or maybe the whole article.
Yes, this is true, read on..
By ‘spell’ I mean ‘my ability to reach my target audience’.
And you are reading this because I have the ability to reach my target audience (you).
But how do I know you can potentially be my target audience and how did I manage to reach you?
You’ll find the answer below. Just read on..
This lesson will teach you two basic things:
- Purpose of blog writing
- How do you reach your target audience?
If you have read the above lines carefully, you might have already understood the purpose of writing a blog article.
The purpose of article writing through blogs is to reach your desired audience!
1) If you are running an online charity website, you may want your potential donors to reach out to you, so that you can convince them to donate funds.
2) If you are running a business that sells computer-security related software, your purpose of blogging may be to scare EVERY computer users, so that they feel insecure. The result? They will buy your software.
3) Likewise, if you are running a health related business, your purpose of writing health articles may be to reach out to individuals who have health concerns. Later, you can sell them your products or services.
(BTW, you are my target audience because you may need health articles to publish them on your blog / website and I am a writer who sells such health articles – both ready-made & custom-written)
Before you start writing on health related subjects, it is always a good idea to identify your niche. In health article writing your niche will refer to the subset of health writing market, which you will target through your writing. For example, you can choose to write about 'nutritional deficiency states' (niche) to become part of the greater market of 'Nutrition'.
How to reach your target audience?
This is simple but complicated!
It is simple because all you have to do is to ‘provide answers’ to the questions that your audience is asking at a given point in time.
It is complicated because you don’t have to think through your own brain; but through the brain of your target audience!
Simply put, imagine what questions are being asked by your target audience at a given point in time. Answer those questions in your health articles blog and you have reached your audience!
So, let’s say you own a business that has developed a novel medication that treats “urticaria” (a medical condition). If you intend to get in touch with your desired audience, you’ll have to answer queries like the following (in the health articles that you write for your blog):
- What do hives look like?
- Pictures of hives.
- What causes hives?
- Virus that causes hives.
- Hives treatment.
Now, watch closely!
- None of the above examples contain the word “urticaria” – why?
Because ‘urticaria’ is a medical term and very few people are familiar with this word. “Hives” on the other hand is the first word that comes to the mind of a person (your target audience in this case) who goes to Google to find information about urticaria.
So, which one is better for your health articles? Urticaria OR Hives? You decide!
- If a person develops urticaria, what is the first thing that comes to his or her mind? The first thing is diagnosis. And how do you expect a person to diagnose himself using Google?
Answer: The person searches for pictures of hives (urticaria) and then compares them to his or her skin lesions. So a logical thing is to search for “what do hives look like?”, OR “pictures of hives”.
- After diagnosis, what is the logical sequence of events going on in his or her mind?
Answer: The person scans his recent history to look for a cause that relates to his present condition. Hence, s/he might ask:
“what causes hives”
“virus that causes hives” (remember, the patient is unaware of the medical causes of urticaria and it is quite possible that s/he thinks that perhaps a virus is the cause).
- What next?
The person has decided that his or her condition is hives. Now what?
The person wants to know the treatment!
So, you write a health article with the topic “hives treatment” that contains information about the various treatments available.
This is where you introduce the novel medication that your company has developed to treat urticaria!
This is a very simple example of how you should think through the brain of your target audience. But this is perhaps the most basic concept about which you should train your mind right from the start.
End of lesson ONE.
I suggest you to read the lesson once again, make notes and then perform the following exercise.
- Suppose your company sells Tooth Brushes.
What questions do you expect your target audience to ask? 5 questions only!
GO TO LESSON TWO