- How to write an article to attract more readers?
- How to get traffic to your blog through effective writing?
- How to get people to read your blog thoroughly when everyone is in a hurry? etc.
I feel there is a common 'intention' behind all the above questions: 'a willingness to reach a wider audience'!
If you are a physician, surgeon or any real medical professional, this blog post will guide you in writing better blog posts for your audience. Non-professionals will benefit equally well; so read on.
Writing is not for everyone; yes, this is true.
But health article writing is not for everyone either!
I find it strange how many health article writers on the internet are not medical or health care professionals. I find it even strange that they are considered ‘experts’ in their own niches, merely due to their ability to write effectively. Equally strange is the fact that most medical professionals are reluctant to engage in health related writing. The result? A vacuum that is filled by non-professionals.
I have seen websites depicting 'ibuprofen' as a drug that treats ‘gas in stomach’ ! Trust me, this is true. And imagine how dangerous a world we are creating with that kind of information appearing on the first page of Google search!
So, if you are a health care professional, you are more than welcome to write. You are welcome to fill the vacuum that is currently being filled by word-crafting non-professional individuals who in most cases have never ever physically examined an ill patient; let alone treat one.
Who deserves more to write on health related subjects than a real health care professional?
If you are willing to play your role, the following lines will guide you. Its easy to learn how to start writing effectively but achieving perfection is of course a long-term goal - a goal that you can achieve by repeated trials and errors.
Here are some tips for you..
- Don’t write until you really have something to write about. In other words, don’t write merely for the sake of writing. Write with a sense of purpose and write with a clear aim in mind.
- Identify your audience. If your writing addresses policy makers, think through the brain of a policy maker. If you are writing for your fellow professionals, you can think through your own brain since your are also one of them. My point is ‘adjust your tone, ideas and hence the whole writing according to your target audience’.
- The content that you produce should be to-the-point and short. Who likes to read a 3000 words article merely to learn the names of 5 drugs that can potentially treat their health problem? Never take up more of your reader’s time!
- If you are writing for your patients, write in the simplest words that you can imagine of. Keep an 8th-grader in mind; if you are able to explain things to him, you have covered a wider audience.
- People on the internet will read you to solve their own problems; they do not read to clap on your educational qualifications or credentials. So, avoid ‘otorhinolaryngology’ and use ‘ear, nose and throat’ - your reader will follow you everywhere.
- Grab your reader’s attention by writing an attractive title.
Grab your reader’s hand by writing the most amazing opening-sentence.
Force your reader to sit-down with you by relating the second sentence to your opening sentence; thats it! By this time your reader has decided whether to read further or not.
- We are programmed to like examples and to love stories. Make your reader’s concepts clear by providing abundant examples and related stories.
- Always be careful while writing as a health article writer. Never write anything that goes against ethical standards. The principles of 'beneficence' and 'nonmaleficence' should guide your writing process.
- Lastly, it is always a good idea to add references to your document. You will appear more credible and trustworthy to your readers.