This entirely novel notion of viral fundraising met considerable success and millions of videos related to Ice Bucket Challenge were shared on social media. However, the idea was criticized by many due to a variety of reasons. For some, the research on ALS was not appropriate due to the use of animals in experimentation. Another objection was regarding wastage of water in regions of drought. Medical professionals were worried about the potentially damaging effects of pouring ice water on unwell individuals. Lastly, many considered this challenge to be a cause of reduced funding to causes other than ALS research.
Despite criticism, the ice bucket challenge successfully contributed towards a noble cause in a way that involved more and more individuals with the passage of time.